MY WORK. MY JOURNEY.
MY WORK. MY JOURNEY.
Groovy Juice is an imaginative concept that fuses the nostalgia of the 70's with the freshness of sparkling juice. The idea behind this project was to create a brand that exudes a fun and lively vibe while maintaining a touch of retro charm. From hand-drawn elements to a carefully curated color palette, every detail was meticulously designed to capture the essence of Groovy Juice.
The logo of Groovy Juice is a blend of hand-drawn elements and retro typography. The font choice is reminiscent of 70's style, with a playful twist. The packaging follows suit, with hand-drawn illustrations and vibrant colors that evoke the spirit of the era. Muted tones like peach, dusty pink, and muted blue create a sense of nostalgia, while deeper hues like deep green and reddish pink add a modern touch.
The can mockup showcases three tantalizing flavors - Lemon Lime, Blueberry Peach, and Strawberry Kiwi. Each can is a visual feast, with the hand-drawn graphics and muted color palette making them stand out on the shelf. The can designs are not only visually appealing but also tell a story of the product inside - a burst of flavor and nostalgia in every sip.
The "Get Groovy! Let Juice!" billboard campaign is the perfect embodiment of the brand's spirit. The lemon lime flavor takes center stage, inviting passersby to embrace the carefree and fun-loving essence of Groovy Juice. The design is bold and eye-catching, featuring the brand's signature hand-drawn elements and a burst of fresh colors.